Co-Founder - Pride Clothing - Established in 2006. Fashion forward unisex brand based out of Los Angeles. Within the first year of being established, Pride sold to every state in the US. During the company’s life span over a decade we sold clothing to over 50 different countries. With a focus on E-commerce business, holding customer retention for up to 8 years, we also were carried in boutiques globally.
Pride was run from start to finish in-house. Starting with the design process, pattern making, and completed production samples. Our production samples were then taken to manufacturers within LA, where we were able to first-hand oversee the quality control and find locally sourced fabrics. I was able to create as well as oversee the collaboration of graphics, web-design, and photography in our office photo studio. Throughout the duration of the company I was also able to experiment with trade-show booth designs at a handful of international trade shows. Through this endeavor I was able to build business strategy, mature the creative direction, tighten production development, and create and redefine the brand’s identity.
